a post by a marketing student about a post about blogging. Not normally a path I would ask others to follow but I saw some value this time. The original post is a list of 21 reasons to blog, many of which are relevant for companies. Instead of linking directly to that post I saw some value in seeing how the marketing student thought through the question. If your business is not actively blogging I suggest you go through a similar thought process. It may change your mind.