How does this make me feel?

For many years I thought one of the best questions was, “what does this mean?” It is a really good question. I still use it but someone I work with has turned me on to an even better question, “how does this make me feel?” While the first question leads to a better understanding, how does this make me feel also leads to a more holistic understanding. This question is especially powerful when dealing with human interactions; field sales or consumer reactions.

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