Just Looking Forward To An Experience Can Make You Happier

Just Looking Forward To An Experience Can Make You Happier.

if you sell “things” the trick is how do you make it feel like an experience. Think Starbucks and Nordstoms.

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How does this make me feel?

For many years I thought one of the best questions was, “what does this mean?” It is a really good question. I still use it but someone I work with has turned me on to an even better question, “how does this make me feel?” While the first question leads to a better understanding, how does this make me feel also leads to a more holistic understanding. This question is especially powerful when dealing with human interactions; field sales or consumer reactions.

Yes, You Do Need to Actually Speak with Prospects

Sales and marketing professionals need to keep a full toolbox of both traditional and new marketing tactics. Then they must use the combination of tools that are most effective in any given situation. Sometimes that is just picking up a phone.

High Velocity Sales

Think of all the relationships you have with existing clients and prospects. How do you stay in touch with them?20140613-205403-75243564.jpg

Some you call. Some you e-mail. You probably even have a few that you only e-mail and have never actually spoken to.

In the Information Age here, it’s so easy to value convenience over genuine relationships. It works for some of your clients and prospects, so it appears like that’s a fine way to sell.

But this approach is so flawed it’s not even funny!

In a previous post, I talked about the fact that cold-calling is far from dead. In fact, it still works very well.

One of the important points that gets missed in our current sales climate is that genuine relationships built on trust are more valuable than ever. You can (and should!) use inbound marketing to form relationships with clients and prospects.

The modern consumer wants…

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The 5 Dysfunctions of a Team

I have just finished The 5 Dysfunctions of a Team by Patrick Lencioni. I highly recommend that every business read and apply the tools discussed in the book. It is a very quick read, written as a story. The few hours invested in reading the book will be nothing compared to the weeks of hard work required to build a team.

As important as customer insights and corporate strategy are, nothing can be done unless a team is functioning.