Whether in personal life or in business, frequently we know that we are taking th easier path that doesn’t lead us towards our goals. We will eventually regret taking that easier path.
In business, we may take the easier but in the long run less satisfying path because of internal politics, competition for internal resources/funding or because of disagreements between management. I am sure there are plenty more reasons.
When you recognize these moments act today! Always move yourself and your business toward your goals.