If a consumer sees that a celebrity likes your product, it provides instant validation and can catapult sales.
The terms Influencer Marketing, Gifting, Seeding, Buzz Building and Added Value can sometimes be used interchangeably. This is an inexpensive way to reach celebrities and market your product.
Here are three ways to snag that coveted celebrity photo with your product:
1. Direct to celebrity gifting
When gifting to celebrities directly it is important to create a strategic and succinct list of those that are truly relevant to your products’ target audience.
A lot of times, packages with a great product get passed over for something else that has more “bling”. It’s important to make sure your package stands out making an immediate impact.
Many “brokers” claim to represent celebrities and are not the exclusive representative. Working with them lessens the chance of your gift getting to your target. Hollywood celebrities…
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