There market ore effective marketing then a satisfied customer.
this is a good pis es regardless of which industry you are in. I would add though that you should also consider a couple of other factors, for example:
1.) is the something non-product related about your company that would be useful to your customers, delivery times, warrantee, service co tracts, etc.
2.) do you have stats to back up any claim, consumer report ratings, years in business, etc.
but it should all come down to one point, what can my company do to help the customers solve the issues that matter most to them?
simple but repeatable and effective.
Word of mouth is very effective but consider that that a only allows you to meet people one level out from your customers. Thou friends of friends. By seeking to bring in customers that are beyond the reach of your current customers, you start a whole new circle of word of mouth.
some good points here for managers and executives as well as for business owners.
Compromise can be self-defeating but in life there is frequently a third path. Focus on common ground and root desires. Find a solution that is not a compromise but a different way to satisfy both parties. About the compromise at the gym, any step to the better is a good step.
In short – know your customer, provide what the customer wants, when they want it, where they want it and communicate that through the medium they want it.